Amparo´s new Brand Identity

We are extremely excited to reveal our new brand identity! In this post we wanted to take the opportunity not only to present our final brand identity design, but also to describe our process of how we reached the end result. Eva Voscort, our new designer in charge, is the responsible for the entire process.

 
 

The brief

Before starting, we created  a design brief. To do that we completed interviews with all team members to make sure we know who we are to communicate our "brand values" successfully. 

Our brand is about technology, professionalism, simplicity & disruptive innovation. At the same time we want to portrait a very open and friendly personality as we know we deal with people in their most vulnerable hours. We want our users to trust us with their health.

The process

We started by looking at the circle. We liked the idea of developing a logo from simple curves and decided it should be as round as the world of orthopaedics. In this image you can see how all the letters were developed from only two curves.

 
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We loved the idea of the cut out in the icon as it gave wings to peoples' imagination. People saw a supportive hand ( [am’paro]: Portuguese for support), an encouraging smile or simply an a made out of two parts, whereas the bottom part smoothly integrates into the letter to form a whole. This is how our prosthesis will look like - a natural continuation of people's bodies. 

 
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The colours

We wanted a colour that was fresh & vibrant, technical but also welcoming. We decided to go for shades of blue & turquoise all packed in a lush gradient. This gives the feel of modern technology while still being natural and fresh. We appreciated the way the gradient stands for movement and transition and hope to support as many people as possible with our products :)

 

Amparo MediaComment
WE ARE one of the 10 startups most likely to revolutionize health care & improve global health
 

What startups have the potential to disrupt healthcare?

Due to the World Health Summit Jury we have and therefore we will pitch at the World Health Summit in October. We are extremely happy to announce that we were chosen as one of the best startups worldwide that can REVOLUTIONIZE Healthcare and Improve Global Health!!!

The World Health Summit Startup Track highlights outstanding ideas and innovative business concepts. Attending the WHS provides young entrepreneurs with three days of access to world leaders in science, industry and politics to set up future collaborations and get to know potential mentors, investors and advisory board members.

These 10 start-ups will also pitch at the World Health Summit: AMBOSSAmparo ProstheticsCareNxdoctHERs, Fosanis, imito AGMonikit, PharmaChk, SciDogma ResearchWeCare.id. Congrats to all. Let´s revolutionize health care - and see you in October!
 

startup track 2017 - world health summit
 
Eva VoscortComment
Penn State News interviews Jessica Menold

Jessica Menold, engineering graduate student at Penn State University and also one of our team members at amparo got featured and interviewed by Penn State News regarding our recently received EXIST Business Start-Up Grant, which officially allowed us to start amparo. 

Read full article...

The Amparto team, from left to right: Matthew Dion; Isabel Bahiana Wotzasek; Wesley Teerlink; Lucas Paes de Melo; Jessica Menold; and Marco Eisenburg, Global Engineering Teams project adviser. (Image: Jessica Menold)

The Amparto team, from left to right: Matthew Dion; Isabel Bahiana Wotzasek; Wesley Teerlink; Lucas Paes de Melo; Jessica Menold; and Marco Eisenburg, Global Engineering Teams project adviser. (Image: Jessica Menold)

Eva VoscortComment